Heineken® Launches 2027 F1® Season Ticket Search | F1® Arcade

Heineken® Launches Search for the 2027 Heineken® x F1® Season Ticket Holder

Heineken® is offering one Formula 1® fan the ultimate money-can’t-buy experience in motorsport – the chance to become the 2027 Heineken® x F1® Season Ticket Holder. The one-of-a-kind pass grants the lucky winner and a plus one access to every single race on the 2027 Formula 1® calendar, with the best grandstand seats, travel, and accommodations all included. Fans worldwide can apply now via F1® Unlocked.

What the Heineken® x F1® Season Ticket Includes

The Heineken® x F1® Season Ticket gives the holder and a friend access to every race on the F1® calendar, with flights and accommodation included – the ultimate money-can’t-buy prize for any Formula 1® fan. This F1® Season Ticket unlocks a year-long adventure that takes the winner and their plus one to every corner of the world, with the best grandstand seats guaranteed at each stop.

At each destination, they’ll have the opportunity to connect with fellow Formula 1® fans, sharing the passion, excitement, and camaraderie that make the sport a truly shared experience. In short, it’s a Formula 1® fan experience like no other. Here's what's included in this prize:

• Access to every race on the Formula 1® calendar, for the holder and a plus one
• The best grandstand seats at every Grand Prix™
• Flights, travel, and accommodations included

Brandon Burgess leads the search

The inaugural holder, Brandon Burgess – who captured the attention of Heineken® and the F1® community with his incredible feat of attending every race in the 2025 season on a budget while juggling a full-time job – will lead the charge in finding the next worthy fan to pass the Heineken® x F1® Season Ticket on to.

The F1® community joins the hunt

But he won’t be doing it alone. Over the last year, Brandon has connected with fans, creators, and personalities from across the Formula 1® community - including four-time F1® World Champion driver Max Verstappen, F1TV presenter Laura Winter and the P1 Podcast - who will help spread the word and encourage fans to enter. Fans can also watch the campaign video here.

What they’re saying

“It’s been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I’ve met at races, to people on social media and a couple of famous faces too, I’ve been able to bond with so many people over our shared love of F1®. Winning the Heineken® x F1® Season Ticket was so surreal and I still can’t quite believe what an incredible opportunity I’ve been given. It’s a lot of pressure to pick the next holder of this coveted pass, but thankfully I’ve got some good friends I can call for a bit of help. I’m so excited to give someone else the opportunity to experience this crazy ride for themselves.”

- Brandon Burgess, Heineken® x F1® Season Ticket holder

“The Heineken® x F1® Season Ticket offers fans the chance to experience the sport in a way few ever will. But it’s not just about attending every race on the calendar, it’s also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon’s experience shows how motorsport can create meaningful bonds. This year, we’re putting those connections at the heart of the search, with Brandon, Max and the friends he’s made along the way to help find the next fan to enjoy the Season Ticket adventure.”

- Nabil Nasser, Global Head of Heineken®

Built on Heineken®’s long-standing Formula 1® partnership

The Heineken® x F1® Season Ticket builds on the brand’s long-standing partnership with Formula 1® by continuing to evolve how Heineken® brings fans closer to the sport and celebrating the power of connections created through fandom. Through F1® Fanzones presented by Heineken® 0.0, global activations, F1® Arcade experiences, and year-round content and campaigns, the partnership continues to redefine what fan engagement looks like in modern sport.

Could you be the 2027 Heineken® x F1® Season Ticket Holder?

Fans can enter now via F1® Unlocked to be in with the chance to win the 2027 Heineken® x F1® Season Ticket and experience every Grand Prix on the calendar for themselves. Entrants must be aged 25 or over. Terms and conditions apply.