F1® Arcade is coming to Madrid

F1® Arcade Madrid is launching in the Spanish capital, marking a monumental milestone in the brand’s global expansion. As the very first F1® Arcade venue on mainland Europe, this location at Paseo de la Castellana 103 represents more than just a new pin on the map.

Spain has long been a powerhouse of motorsport heritage, and with Madrid confirmed to host the FORMULA 1® TAG HEUER GRAN PREMIO DE ESPAÑA in September 2026, the timing couldn't be more perfect. F1® Arcade is here to form a gap between the grandstands and the city streets, offering a year-round hub for fans to live and breathe the sport. It's a massive moment for the F1® Arcade franchise.

Why F1® Arcade Madrid matters

The launch of F1® Arcade Madrid is a significant international growth milestone. By establishing its first mainland European presence through a Master Franchise Agreement with Top Racing Iberia, F1® Arcade is bringing a blend of social gaming and premium hospitality to one of the most vibrant entertainment markets in Spain.

Madrid is a natural fit for this concept. The city’s deep-rooted F1® fandom, fuelled by legends like Fernando Alonso and Carlos Sainz, combined with its status as a global tourism destination, makes it the ideal location for the brand’s European debut.

Strategically located near the Santiago Bernabéu Stadium, the venue sits in the epicentre of Madrid’s sporting culture, offering fans a one-stop destination for world-class entertainment.

What is F1® Arcade Madrid?

F1® Arcade Madrid is a Formula 1®-inspired racing experience designed to put you in the driver's seat of the greatest spectacle on the planet. This is not just an arcade, it’s an event space.

The venue features 68 state-of-the-art, full-motion racing simulators that utilize professional-grade motion technology. Guests can compete on iconic circuits in a high-energy atmosphere that mirrors the glamour and grit of the Paddock Club.

Beyond the track, the experience is elevated by our quality food and cocktail menu, featuring globally inspired dishes and signature drinks crafted to keep the adrenaline pumping after the checkered flag is waved.

Where to find F1® Arcade Madrid

Located at Paseo de la Castellana, the venue spans two massive floors designed with immersive, neon-lit interiors to capture the essence of the grid. The venue is easily accessible via Madrid’s public transport network.

F1® Arcade Madrid is also just a short distance from the iconic Santiago Bernabéu. It’s the perfect pre-or post-game stop.

What guests can expect

From casual drop-ins to high-stakes competitions, there is a race mode for everyone:

Simulator racing: Choose from various skill levels, from rookie to pro, and compete in head-to-head battles or team-based tournaments.
F1® Watch Parties: Experience every Grand Prix™ live on massive screens with theatre-quality sound, live DJs, and an atmosphere that rivals the trackside.
Private events: Book a private event space equipped with its own simulators and dining area, perfect for group bookings such as birthdays or work parties.

Why it’s not just for F1® superfans

You don’t need to know the difference between a hard and soft compound tire to compete here (although it definitely doesn’t hurt). F1® Arcade is built for everyone.

The gameplay is fully adjustable, meaning all skill levels can compete on a level playing field. This makes it an ideal destination for:

Activity-led dates: A high-energy alternative to the standard dinner-and-a-movie outing. Better than a board game.
Family outings: A way to introduce the next generation to the world of F1® and get the whole gang involved. Maybe Mamá is a secret Senna.
Corporate Events: Ditch the boring boardroom and settle scores on the track with bespoke team-building packages.