Rimmel becomes Official Partner of F1® Arcade

F1 Arcade are delighted to announce their first official partnership with Rimmel London to mark the launch of Rimmel’s brand new Thrill Seeker Extreme Mascara.

The partnership will see Rimmel London offering exclusive access to F1® Arcade Watch Parties via their Instagram, plus complimentary samples of the new Thrill Seeker Extreme Mascara with every purchase of F1® Arcade’s ‘Thrill Lap’ mocktail, between July - December in both the Birmingham and London venues.

Through a series of adrenaline-fueled immersive Watch-Parties, both brands hope to nurture F1® Arcade’s vibrant and diverse fanbase. With bespoke Rimmel London mocktails and complimentary goodie bags available, guests will be transported to the racing grid, then invited into the driving seat to take the wheel of a bespoke full-motion simulator.

F1® Arcade Watch Parties will take place between July - December in both their London and Birmingham venues. For the chance to secure tickets, fans can either visit the F1® Arcade website, or follow Rimmel London’s Instagram, where they will find details on all upcoming ticket giveaways.