F1® Arcade, the world’s first official Formula 1® simulator racing experience to put socialising at its core, announces that bookings for its second UK venue in Birmingham’s Chamberlain Square are officially open. The first-of-its-kind experiential hospitality concept will allow guests to experience elevated social gaming.
More than just racing, the adrenaline-fuelled venue offers guests the choice of different skill levels ranging from Rookie to Elite with a variety of racing modes to compete against each other individually, in team-based groups, or as part of all-venue racing formats. An ideal family day out with modes suited to all ages and abilities, everyone can compete, no matter how skilled they are. The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1®, featuring motion and audio-visual effects to fully immerse guests in their races.
On Grand Prix™ race weekends, F1® Arcade will host Watch Party experiences, further enhancing the excitement and camaraderie of the Formula 1® atmosphere. Weekend DJs will create an unforgettable vibe throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed, and pure entertainment.
Guests can experience outstanding quality of food, with a globally inspired menu featuring hero dishes such as ‘Wagyu Beef Burgers,’ ‘Spanish Seabass Ceviche,’ and ‘Wild Miso Mushroom Tacos.’ Among the extensive range of stylish drinks inspired by F1®, there are 'The Heat Cycle' and 'The Grand Chelem Old Fashioned', alongside Champagne cocktails and an imaginative non-alcoholic menu named 'Designated Drivers'.
Covering an impressive 11,000 sq. ft, F1® Arcade will boast a stunning feature cocktail bar, dining space and outdoor terrace as well as areas which can accommodate private events for up to 500 guests. Whilst it is advisable to book in advance for sim racing, walk-ins will be accommodated subject to availability, and no booking will be required to dine or drink in this unique setting which features imposing F1®-circuit inspired ceiling chandeliers and vibrant race telemetry neon’s across the walls.
F1® Arcade is the only Formula 1® social gaming experience of its kind - giving everyone the chance to race Grand Prix circuits from around the world, competing against current teams and drivers. The concept is designed to cater to a wide range of groups and occasions from fun-filled nights out to family experiences, corporate events, and everything in between.
The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative ‘Arcade Hub’ where guests can create personal driver profiles and immerse themselves in a world tailored to their individual preferences and achievements. Additionally, an exclusive ‘experience’ currency that racers earn while playing grants access to one-of-a-kind prizes and activities in-venue.
Since opening its flagship venue in London last year, the concept has welcomed over 8,000 guests each week, representing a mixture of committed Formula 1® fans as well as those who are not followers of the sport. Many high-profile faces from the Formula 1® community have also visited the London venue including various F1 legends, drivers, and team Principals.
CEO and Founder Adam Breeden, is widely regarded internationally as the pioneer of ‘social entertainment’ having previously co-founded some of the world’s most successful ventures in the sector, including Bounce, Hijingo and AceBounce as well as Puttshack and Flight Club.
Adam Breeden, CEO and Founder of F1® Arcade says:
“Birmingham was the obvious choice for our second venue opening in partnership with Formula 1® and we are thrilled to bring one of the world’s most sought-after hospitality experiences to the city. Birmingham’s legendary automotive heritage and, of course, the fact it was once host to the thrilling Super Prix, makes this city the perfect home for F1® Arcade. We can’t wait to become part of the city’s vibrant leisure scene.”