The world’s first F1® experiential hospitality brand set to open in Denver’s RiNo District featuring an impressive 19-foot-long island bar and outdoor terrace.
F1® Arcade, the world’s first Formula 1® experiential hospitality brand, has today announced its next U.S. venue is set to open in Denver’s RiNo District in 2025. Following the launch of the brand’s two stateside venues in 2024 at Boston Seaport in April and Washington, D.C. in October, Denver marks the next phase of F1® Arcade’s plan to open 30 locations globally within the next five years, including venues in Las Vegas, and Philadelphia.
Covering more than 15,000 square feet, the venue will feature 69 full-motion simulators, an outdoor terrace, and an island bar. Guests will be welcomed to experience the best-in-class social racing experience and incredible hospitality on offer, which blends the Formula 1® lifestyle with a high-energy race atmosphere. The venue will also feature a private room, with a capacity of 100, 12 additional simulators, and patio access.
Each simulator will provide a realistic and immersive racing experience, giving players the chance to race some of the world’s most iconic F1® circuits from Austin’s Circuit of the Americas to Singapore’s Marina Bay Street Circuit. Guests can choose between head-to-head racing for up to three drivers or team racing for groups of four or more, where they will compete, earn points and cheer on their teammates. Different skill levels from rookie to elite allows for all ages and experience levels to join the fun and race together. The innovative ‘F1® Arcade Hub’ allows guests to create personalized driver profiles to enhance their individual preferences and achievements, play in-venue games and access exclusive prize draws including tickets to F1 Grand Prix both in the United States and around the world.
To complement the thrilling racing experience, F1® Arcade offers an elevated, globally inspired food and beverage menu at our arcade bar, that will also highlight locally influenced dishes and more. Alongside its culinary offerings, F1 Arcade will serve an array of handcrafted signature cocktails and non-alcoholic “designated driver” drinks.
“We’re excited to announce our expansion into Denver’s RiNo District, following the success of our Boston and Washington D.C. locations. With its dynamic sports culture and thriving social scene, Denver is the ideal city for the next phase of F1® Arcade’s U.S. growth. Our new venue will feature 69 full-motion simulators and a 19-foot island bar offering globally inspired dishes and signature cocktails, perfectly complementing the city’s vibrant spirit.” said Adam Breeden, Founder and CEO of F1 Arcade.
Emily Prazer, Chief Commercial Officer at Formula 1®, said: “Formula 1® continues to grow rapidly in the U.S where we’ve increased from one to three races in just four years, and welcomed millions of new fans. That growth is reflected in the rapid expansion of F1 Arcade around the U.S. as Denver is set to become the third venue to open in quick succession. The F1® Arcades are a fantastic place to enjoy a genuine Formula 1 experience, from the sim racing through to the dining and their unrivaled watch parties are unrivaled too. We’re expecting a great turn out at the Boston and Washington venues for the upcoming F1 Grands Prix, and look forward to sharing them and so much more with Denver fans in 2025.”
F1® Arcade’s U.S. expansion comes as the sport continues to gain impressive viewership and attendance figures across the country with an increased fanbase of 44.1 million Americans. Last year's inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 attracted more than 315,000 fans and this year the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024 was sold out with record-breaking attendance figures of 275,000. The FORMULA 1® PIRELLI UNITED STATES GRAND PRIX in Austin also continued to deliver some of the highest attendance figures on the calendar.
Fans and non-fans are invited to follow @f1arcadeusa on Instagram for all F1 Arcade news and updates.
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About F1® Arcade
F1® Arcade is the world’s first F1® experiential hospitality brand that launched its first venue in London in December 2022, followed by its first US location in Boston Seaport in April 2024 and second in Washington D.C. in October 2024.
F1® Arcade brings all the excitement, glamor, and thrill of Formula 1® driving to the masses. Featuring full-motion racing simulators, reaction games, huge viewing screens, best-in-class food, and cocktails, with an electric atmosphere. This is social gaming like you have never seen before.
An in-house tech team worked in collaboration with Formula 1® and Studio 397, a subsidiary of Motorsport Games, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2. F1® Arcade is the first and only officially licensed social gaming F1® experience specifically designed for the mass market, supported by Formula 1®.
F1 Arcade plans to open 30 locations globally across the next five years, with sites confirmed to open in Las Vegas, Philadelphia and Colorado.
About Kindred Concepts
Kindred Concepts Ltd, trading as F1® Arcade, is a standalone corporate entity with an exclusive license from Formula 1 to bring F1® Arcade to market. F1® Arcade is led by Founder and CEO Adam Breeden with a total workforce population of 693 operating out of the UK and US.
